Way.com

Client

Way.com

Project Overview

Successfully delivered Enterprise SEO services for Way.com, one of the largest automotive super apps in the United States, offering parking reservations, airport parking, car insurance, auto refinancing, EV charging, car washes, roadside assistance, vehicle services, and travel-related solutions. The project focused on improving organic search visibility, technical SEO, website architecture, crawlability, indexability, keyword research, content strategy, Core Web Vitals, schema implementation, and authority building. Implemented enterprise-level SEO strategies to improve rankings for highly competitive automotive, travel, parking, insurance, and mobility-related keywords while increasing qualified organic traffic and strengthening the company's digital presence across search engines. The campaign combined technical optimization, structured data implementation, scalable content optimization, internal linking improvements, and sustainable white-hat SEO strategies to support long-term organic growth across thousands of landing pages.

Case Study

The Challenge

Improve organic visibility for thousands of service and location pages while competing for highly competitive automotive, parking, insurance, and travel-related search terms in the U.S. market.

Our Solution

• ▹ Conducted a comprehensive enterprise SEO audit
• ▹ Optimized technical SEO and website architecture
• ▹ Enhanced large-scale landing pages and category pages
• ▹ Performed extensive keyword research
• ▹ Implemented schema markup and structured data
• ▹ Improved Core Web Vitals and page speed
• ▹ Strengthened internal linking strategy
• ▹ Built authority through white-hat SEO
• ▹ Monitored SEO performance using Google Search Console, Google Analytics, Ahrefs, and SEMrush

The Results

• ★ Higher rankings for competitive automotive keywords
• ★ Increased qualified organic traffic
• ★ Improved website crawlability and indexing
• ★ Better Core Web Vitals and page performance
• ★ Stronger domain authority
• ★ Enhanced landing page discoverability
• ★ Improved user engagement
• ★ Sustainable long-term enterprise SEO growth

Project Highlights

• ✓ Increased enterprise organic search visibility
• ✓ Improved rankings for competitive automotive keywords
• ✓ Enhanced technical SEO performance
• ✓ Optimized website architecture and crawlability
• ✓ Improved website indexing across search engines
• ✓ Enhanced Core Web Vitals and page speed
• ✓ Strengthened domain authority through strategic SEO
• ✓ Optimized large-scale landing pages
• ✓ Increased qualified organic traffic
• ✓ Improved user experience and search performance
• ✓ Delivered scalable enterprise SEO strategies
• ✓ Achieved sustainable long-term organic growth

Skills & Tools